As we have been expecting and hearing rumblings about in the media "have the egos of Facebook senior management again proven themselves too big to be questioned?
This week Facebook overlord Mark Zuckerberg made good on this threat not to participate in a revenue sharing framework with the government of Australia that is overhauling it's social media policy framework and trying to attain a fair balance with the Social Media juggernauts as to it's responsibilities in sharing and allowing news content of the day to be freely shared over It's community.
As we see the continued decimation of the print and electronic media over the last decade , this idea is not new and holds serious merit. Polls in the past have asked people where they get their news from on a daily basis. more and more , the answer was clear, Facebook was a "first GO TO" answer and repository using their own Algorithms to suggest certain content to "the community as it defines by the silos they themselves created" . Back a decade ago , before the Algorithms took over and the walls of the silos let the sunshine in, I myself used to get much of my news of the day from the Evil Empire that distributed it free across the platform to the community. It allowed me to weigh in with others on the content and context of the article, and allowed it to be freely share it to others in my Dark Silo. But that all changed in 2017 , when Trump was elected and the overloads needs to put air brakes on the dissemination of news articles "from one side particularly" and we have seen ever increasing censorship with the introduction of so called "fact checkers" and greying out of articles deemed as sensitive content or downright false information on a myriad of subject matter as they deemed "appropriate". the recent pandemic has exposed and magnified it greatly and free speech as we know it died a quick death under the Samurai of Zuckerberg and Sandberg.
Now it comes down to pure economics, Mark does not want to share in the raking in of hundreds of billions of dollars that he gains from targeted advertising revenue that is partially made on the backs of the news content that accompanies his micro targeting advertisements into the dark silos he himself has created with the vile algorithms. Yes folks, now it is about the root of all evil ....money. not the community and Mark is about to learn a very valuable and costly lesson, Don't let your ego get in the way of your mission to your community, and this week, he has done just that. You see Mark, your success is based on the community you created, that community wants to read news and a perspective that any free democratic society thirsts for , NEWS and VIEWS and to be able to share the news and views with others that are of similar thinking. If you remove the news and ability to share discuss and comment on the perspective of journalists then you are committing Hari Kari and everyone loses.
Canada is considering and "Heir" "Minister of Heretics" Stephane Guibeault himself has stated that a Fair Balance must be attained in the regulations that will be forthcoming in Bill C-10. I am holding my breath as many countries in Europe are considering similar revenue sharing regulations that the Aussies have boldly been first on... again. I hope the long relationship with Kevin Chan and his role as the Liberal Party of Canada Digital Leadership guru does not allow Heir Guibeault and company to find some reason not to employ "the Aussie Model" as more countries stand up to the biggest egos in the Big Tech World and on the planet , Even Google has Realized the way forward with Australia and has agreed to participate and revenue share in the bounties of the disruption that has been caused to the print media sector in an digital universe and finally realizing the fruits of that bounty and disruption is has caused is long overdue and should be shared fairly from all those who profit from good journalism in a western style democracy.....for as ever as long as that lasts. I choose good journalism over bad nihilism anyday